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Content Strategy Services

Content That Ranks.
Content That Converts.

Finance-focused content strategy for FinTechs, investment firms, and financial services companies. Written by a CFA charterholder who understands your industry.

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100+
Articles Published
4
Languages
15+
Years Finance Experience
CFA
Charterholder

What I Bring to Your Content Strategy

Finance SME + SEO Expertise Most content writers understand SEO. Most finance professionals understand the industry. I bring both—plus the CFA credential that signals authority to your audience and search engines.

When you work with me, you get:

  • Subject matter expertise — Content written by someone who understands financial products, regulations, and market dynamics
  • SEO optimisation — Content structured to rank for high-intent keywords your prospects are searching for
  • Regulatory awareness — Content that respects compliance requirements in financial services
  • Bilingual capability — Content in English and German for UK, US, and DACH markets

Not sure if I'm the right fit?

Let's have a 20-minute call to discuss your content needs. I'll give you honest feedback on whether I can help—and if not, I'll point you in the right direction.

Book a Free Consultation

My 4-Step Content Process

Every piece of content follows a proven workflow designed to deliver results:

1

Research

Keyword analysis, competitor review, and SME interviews to understand what your audience needs

2

Outline

Structured content brief with headers, key points, and SEO requirements before writing begins

3

Draft

Full article written with your brand voice, optimised for search, and reviewed for accuracy

4

Refine

Revisions based on feedback, final SEO checks, and delivery in your preferred format

Typical turnaround: 7 days per article

From brief to final draft, most articles are delivered within a week. Complex pillar content or technical guides may take 10-14 days. Rush delivery available on request.

Discuss Your Timeline

The Content Strategy Framework

Effective content isn't one-size-fits-all. I use a three-pillar approach that balances short-term traffic gains with long-term brand building:

Recommended Content Mix

70%
20%
10%
SEO Guides & How-To's (70%)

Traffic and rankings — the content that brings prospects to your door

Feature Support (20%)

Sales enablement — content that helps convert leads into customers

Thought Leadership (10%)

Brand authority — content that positions you as an industry leader

Types of Content I Create

Depending on your goals, I'll recommend the right content format for each piece:

Pillar Content

Comprehensive Guides

2,000+ word authoritative pieces that rank for competitive keywords and establish topical authority

Feature Content

Product-Focused Articles

Content that showcases your solution's capabilities while addressing customer pain points

German SEO

Bilingual Content

Native-quality German content for DACH markets, optimised for local search behaviour

LLM-Optimised

AI-Ready Content

Structured for AI search engines and assistants, with clear entity relationships and semantic markup

Prestige Content

Thought Leadership

Opinion pieces, trend analysis, and commentary that builds brand authority and earns backlinks

Need a content audit first?

I'll review your existing content, identify gaps and opportunities, and provide a prioritised roadmap for your content strategy. Fixed fee: £500.

Request a Content Audit

What to Expect: Typical Engagement

Week 1
Kickoff call, content audit, and first 5-10 topic recommendations
Day 7
First article draft delivered for review
Day 10
Revisions complete, article ready for publication
Week 2+
Ongoing content production at agreed cadence (typically 1-2 articles per week)
Ready to start immediately I typically have availability for new projects within 1-2 weeks. For urgent needs, I can sometimes accommodate rush timelines.

Investment

I offer flexible engagement models depending on your needs:

Project-Based

Fixed-Fee Articles

£800-1,500 per article depending on length and complexity. Ideal for one-off pieces or pilot projects.

Retainer

Monthly Engagement

£3,000-6,000 per month for 4-8 articles. Includes strategy, research, writing, and revisions.

Strategy Only

Content Strategy

£2,000 for a comprehensive content strategy including keyword research, topic recommendations, and editorial calendar.

Ready to transform your content?

Let's discuss how I can help you create content that ranks, engages, and converts. Book a free 20-minute strategy call—no obligation, no hard sell.

Book Your Strategy Call

G.C. Wagner, CFA | Finance Subject Matter Expert | Based in London, UK