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I am Gus, from London, UK

a financial content specialist with 15+ years of banking and financial services experience.

I work with start-ups and Fortune 500 companies to create premium articles, blog posts, white papers, and sales collateral. As a bilingual professional in German (native) and English, I specialise in producing financial content that drives engagement and converts readers.

Contact me

A selection of companies I created content for

Companies I am currently or have created content for:

𝗗𝗼𝘄 𝗝𝗼𝗻𝗲𝘀 𝗥𝗶𝘀𝗸 & 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Enterprise risk management content and regulatory guidance.
𝗪𝗼𝗿𝗸𝗶𝘃𝗮: Compliance and financial reporting solutions.
𝗔𝗺𝗮𝘇𝗼𝗻 𝗙𝗿𝗲𝗶𝗴𝗵𝘁: Sustainability and ESG content for logistics.
𝗕𝗿𝗶𝗴𝗵𝘁𝗽𝗹𝗮𝗻: Financial wellness courses and educational materials.
𝗟𝗼𝘄𝗲𝗹𝗹: Debt management and financial recovery content.
𝗠𝗼𝗻𝗲𝘆𝗰𝗼𝗿𝗽: FX market analysis and international payment solutions.
𝗠𝗩𝗦𝗜: AML/KYC compliance frameworks and regulatory guidance.
𝗘𝗮𝘀𝘁 𝗪𝗲𝘀𝘁 𝗕𝗮𝗻𝗸: SEO-optimised banking content and financial guides.
𝗡𝗼𝗱𝗮: Payment technology and fintech thought leadership.
𝗧𝗶𝗽𝗮𝗹𝘁𝗶: AP automation, payment processing, and accounting solutions.
𝗲𝗧𝗼𝗿𝗼: Trading education and investment strategy content.
𝗖𝘂𝗿𝗿𝗲𝗻𝗰𝘆𝗧𝗿𝗮𝗻𝘀𝗳𝗲𝗿: FX market analysis and international payment guides.
𝗜𝗺p𝗮𝗰𝘁𝗶𝘃𝗲: ESG reporting frameworks and sustainability initiatives.

My Qualifications

• CFA Charterholder since 2016
• Oxford (FinTech) Graduate
• Cambridge (Sustainability) Alumni
• 15+ Years Investment Banking and Financial Services Experience

How I add value for you

My writing is clear, concise, thoroughly researched, and based on sound principles. I have a deep understanding of finance and markets and know how to communicate complex ideas in a way that is easy to understand.

I blend analytical expertise with compelling storytelling to create content that positions you as an industry authority while driving measurable business results.

I am a reliable professional with an exceptional work ethic who consistently delivers on time. My organised content creation process in Google Docs & Sheets includes automatic notifications and approval queues for seamless collaboration.

Selected client work (portfolio)

Tipalti •

What are PayPal's International Fees? How to Avoid Them

There are numerous options for paying international suppliers, from prepaid debit cards to international ACH to wire transfers and more. Each has benefits and drawbacks that impact the satisfaction of your suppliers and the workload of your finance team Download the eBook to discover: 1. The current state of supplier payments 2. Today’s top global payment methods 3. Comparing Wire Transfers, Domestic ACH, Global ACH, Paper Checks, Prepaid Debit Cards, and PayPal 4. How automation enables multipl...
Tipalti •

DAC7 Compliance: EU Reporting Guide for Platforms

Laurie Hatten-Boyd, Principal at KPMG LLP, shared her insights on the impact of US tax compliance rules for companies paying their global suppliers. In this summary of her one-hour webinar, Hatten-Boyd explains how FATCA requirements impact organizations with a global supplier base and the legal and financial penalties they may face for non-compliance. Read the executive summary to get the must-have takeaways from the webinar. – An overview of US tax rules for companies paying global suppliers,...
Topic — Payments •

The Complete Guide to Freelancer Payments in the UK

Although the marketplace industry continues to shift with evolving demands, one critical aspect remains—the need to compensate for an increasingly global stream of service providers and suppliers. Payments are paramount for establishing a loyal, motivated, high-performing, and valuable network. Download the eBook to discover: 1. Typical marketplace challenges 2. 3 common payment issues for online marketplaces 3. The benefits of automationReady to see the benefits of automation when dealing with...
Topic — SEO •

Stripe vs. Checkout | Ein detaillierter Vergleich für den deutschen Markt

Hinweis: Die Informationen für diesen Artikel stammen vom 05.12.2024 und können Sich jederzeit ändern.Im Jahr 2024 setzen immer mehr Unternehmen auf Online-Zahlungssysteme, wobei Stripe und Checkout führend sind. Jeder Dienst bietet unterschiedliche Funktionen für verschiedene Geschäftsanforderungen. In diesem Artikel vergleichen wir Stripe und Checkout, einschließlich ihrer Produktpalette, Preisgestaltung, Reichweite und Integrationsmöglichkeiten.Stripe, gegründet 2010, ist ein internationaler...
Topic — Payments •

Understanding Global AML Regulations in 2024: A Comprehensive Guide | MVSI

The global regulatory framework around anti-money laundering keeps evolving in order to tackle the ever-novel methods criminals design in order to hide the true origins of illicit money. Across various global bodies such as the Financial Action Task Force (FATF) down to local regulators, there is a growing recognition that up-to-date and robust AML regulations are important for safeguarding consumers in the financial system.
Tipalti •

PayPal Fees in 2025: What They Cost & How to Avoid Them

PayPal has its advantages, particularly for digital companies that are just starting out. But at some point, your company will outgrow PayPal. How do you know when it’s time to add other payment methods to the mix? And how do you handle the added complexity that naturally comes with growth within your partner payments operation? Read the eBook, Signs You’ve Reached PayPal’s Tipping Point, to learn: – Indicators your partners want more than just PayPal as a payment method – The benefits of offeri...
Tipalti •

How Does PayPal Work for Businesses and Consumers?

There are numerous options for paying international suppliers, from prepaid debit cards to international ACH to wire transfers and more. Each has benefits and drawbacks that impact the satisfaction of your suppliers and the workload of your finance team Download the eBook to discover: 1. The current state of supplier payments 2. Today’s top global payment methods 3. Comparing Wire Transfers, Domestic ACH, Global ACH, Paper Checks, Prepaid Debit Cards, and PayPal 4. How automation enables multipl...
Topic — ESG •

Five Immediate Changes to the UK Stewardship Code Explained - Impactive

The Financial Reporting Council (FRC) recently unveiled key updates to the UK Stewardship Code, focusing on five priority areas to improve outcomes. They are also introducing five immediate changes to reduce the reporting burden on signatories. Read on to learn more.The regulatory landscape around stewardship in the UK keeps evolving: after the phased implementation of the UK SDR  that began this year, the UK's Financial Reporting Council (FRC) recently announced several crucial updates to the U...
Topic — Accounting •

The Invoice Processing Workflow: A Guide for UK Companies

Today, the finance function has more responsibilities than ever. In high-growth businesses, every operation—both front and back-office—is inexplicably tied to investment versus reward. To survive the uncharted road ahead, the modern, forward-thinking finance team has to future-proof their organization for success. Download the guide to discover: The untamed wilderness of finance How to forge an accounts payable path How to strategize your next move The ultimate accounts payable survival tool How...
Topic — Accounting •

Self-Billing for UK Businesses: Benefits and How-To Guide

Self-billing is a financial arrangement, or a business contract, between a customer and a supplier. In this self-billing arrangement, the customer prepares the self-billed invoices and sends them, along with the payment, to the supplier.

This kind of financial agreement provides simplicity to transactions and removes the responsibility for the supplier to write and send a supplier’s invoice to their customer. Self billing thereby aims to ensure that cash flow to the supplier is predictable and consistent.
Topic — Accounting •

Understanding the Accounting Implications of Inventory: Why Proper Valuation Matters

Looking to understand which inventory method best to use for your business? It is important to think about this clearly before making any rash decisions, because correct inventory valuation methods and recording of inventory discrepancies can significantly impact key financial metrics.

Let's first look at the cost of goods sold and what it is. Cost of Goods sold refers to an item on the income statement that is deducted from revenue. It is the total amount a company has spent on inventory durin
Topic — Energy •

How Oil Price Impacts the Supply Chain

Oil is the pulsing vein of supply chains — when crude prices spike, your costs convulse. As transportation fuel, manufacturing feedstock, and agriculture input, this global commodity intertwines with your budget. Sudden dips and surges in the oil market translate into wild swings in expenses. Shipments, production, inventory — all shaken by the tremors.

Oil prices have been on an upward surge, with Brent crude futures climbing recently. This price spike is attributed to multiple supply and dema
Topic — Economics •

Central Bank Currency Reserves: Understanding Who Holds What and Why

In our previous article, we explored what currency reserves are and how they help promote global trade and economic stability. In this piece, we will be looking at which currencies and assets are the most widely used ones for reserves and which central banks choose to hold what kind of reserves.

Globally, currency reserves are dominated by a large allocation to US dollars and also precious metals, especially gold. As gold is traded primarily in US dollars, this underlines the de-facto standard
Topic — Investing •

How to build a core-satellite portfolio with ETFs

A core-satellite portfolio is an investment strategy that combines passive and active investments to achieve diversification, cost efficiency and the potential for higher returns.

Unlike traditional passive investment approaches, it gives you a bit more discretion to include riskier investments with high idiosyncratic risk factors, such as individual small-cap stocks, in your portfolio without compromising on excessive risk.

It works in the following way:

The core of the portfolio consists of
Topic — Economics •

Why the City of London is the Biggest Hub for Currency Trading

The City of London, also known as the Square Mile, is still one of the leading financial capitals of the world today. While Wall Street is much bigger in terms of stock trading, few people know that the City is still the biggest hub for currency trading on the globe.

In fact, London accounts for 38% of volume in global foreign exchange, much ahead of Wall Street, which is responsible for 19% of global trading.

We look in detail at why the Square Mile has held this leading position throughout h
Topic — Investing •

The 60-40 portfolio with ETFs - Explained

How to construct a 60-40 portfolio using ETFs

Building a 60-40 portfolio is something that anyone can easily do themselves with an online brokerage account or with the help of a robo-advisory platform. Here's what you need to do to build a 60-40 portfolio using ETFs:

As you probably know, you should speak to a financial adviser or use an online advice service to properly identify your risk tolerance and goals. However, the 60-40 portfolio is the universal answer for those who don't want to go
Topic — Economics •

How Does a Currency Board Work? Understanding the Mechanics of Currency Pegs

With Bulgaria likely joining the Euro in 2025 despite political difficulties delaying the adoption, one of the most successful currency boards in history will lead to the full adoption of the Euro.

Bulgaria’s currency board with the Deutsche Mark, and now the Euro, successfully stopped hyperinflation in 1998 and has remained stable since, even during the financial crisis.

In our article, we explore how currency boards work, how a currency peg is maintained and what distinguishes successful fro
Topic — Economics •

The importance of a 2% inflation target for economic stability

Do you know why inflation targets are so important for the health of our economy? In this article, we’ll explore why inflation targets are important, how they are set and why the current target of 2% makes the most sense for our current economic situation.

What is an inflation target?

An inflation target is a specific annual rate of inflation that a central bank aims to achieve for a country’s economy through its monetary policy. This target-based approach focuses on maintaining price stabilit
Topic — Net Zero •

What Are Carbon Credits And How To Trade Them

A carbon credit, in a broad sense, is a permit allowing a business holding the credit to emit (and offset) greenhouse gases or carbon dioxide. Whether this is a legal obligation for the relevant business or voluntary depends on the jurisdiction and legal carbon emission caps defined for businesses. One credit is equivalent to one ton of carbon dioxide generated or a mass equivalent to the greenhouse effect of other greenhouse gases.

Companies can typically access as many credits as they need in

A selection of my work for clients, both current and past.

Only includes ghost-writing for general blog accounts, ghost-written articles published by business leaders (CEOs, CFOs, CMO,...) are subject to confidentiality.

Services

Content I create
Blog posts and articles (SEO writing)
Thought-leadership articles (LinkedIn, company websites)
Market commentary and recap (macro, equities, bonds, FX)
Ghost-writing only, editorial responsibility and disclosures lie with publisher

Industries and sectors I work with
Finance: investment management, banking, FinTech, start-ups, real-estate
Sustainability: renewable energy, industry, alternative proteins

Rates:
Per-word-rates: depending on content, research-effort and brief
Larger projects: retainer, hourly rates

Testimonials

"Gustav is very easy to work with, he's very organised and takes feedback into account when submitting drafts. The quality of the writing is very good and not many edits are needed, if at all. He also adheres to the agreed schedule so you can rely on him when planning your content calendar."
Florence Couëdel, Marketing Director, Leading FX Platform

"Gustav is a great writer, he is very responsible, adheres to deadlines, offers ideas and feedback and writes valuable content that readers like. Highly recommend!"
Alexandra Kazakova, Marketing Director, venture-backed PropTech

Educational articles about financial content writing

Tipalti •

E-Invoicing in the UK: Everything Businesses Need to Know

Today, the finance function has more responsibilities than ever. In high-growth businesses, every operation—both front and back-office—is inexplicably tied to investment versus reward. To survive the uncharted road ahead, the modern, forward-thinking finance team has to future-proof their organization for success. Download the guide to discover: – The untamed wilderness of finance – How to forge an accounts payable path – How to strategize your next move – The ultimate accounts payable survival...

My style

My writing is clear, concise, thoroughly researched, and based on sound principles. I have a deep understanding of finance and markets and know how to communicate complex ideas in a way that is easy to understand.

I am a reliable professional with a good work ethic, delivering on time and requiring minimal supervision.

Organisation

I work on a per-word rate for smaller projects and in packages including Content Strategy for larger projects. My rates depend on the complexity of the content, SEO writing at the lower end, thought leadership and research work at the upper end.

My writing process is managed very efficiently via Google suite, including automated approval emails when the content is ready for publication.

If you’re looking for an experienced, trustworthy person to take care of your content, I’d love to hear a little bit more about what you’re looking for and look forward to chatting further.

Get in Touch

Tell me some details about your project and I will get back to you with an initial assessment.

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